Treena Huang
Professional Coach
Services:
Strategy, Branding, Kajabi Web Design,
Art Direction/Strategy:
Afton Negrea
Branding/Visual Identity:
Carolina González
Design/Development:
Afton Negrea
The Project
Treena is a successful and established executive coach who knew that her old website wasn't doing her business justice. For this project, it was important to elevate Treena's aesthetic to appeal to a higher-income clientele and large corporations.
We started with understanding her business, existing services, and how she planned to grow using Kajabi in the future. It was important for us to create a brand and website that would allow her to automate her online business processes so that she could focus on her clients. We worked closely with Treena to understand the user experience to create a seamless and frictionless application and booking process for her and her clients.
We began by developing her visual identity, brand guidelines, and custom Kajabi theme. Treena's project included the design and development of both her front-end and back-end Kajabi website.
Main Logo
Secondary Logo
Brandmark
Brand Guide
Usage Example
Usage Example
"I needed a lot of handholding, both on the technical side and on aesthetic choices. Afton understood what I was going for and I felt confident in her guidance and judgment. She was both patient and firm when decisions needed to be made and she always approached things directly and with humor. Thanks Afton for getting us over the finish line!"
Treena Huang
