A Little About Me

Hello, there. I'm Afton, online business strategist, coach, mentor, speaker, and adventurer. 
I help soulful entrepreneurs and freelancers to find their authentic voice online, and make money while doing it. 

My Beginnings 

I love being a strategist and coach, but my work started by chance (or divine intervention). In 2009, I moved to Italy with my husband (which was a silly thing to do since I didn’t speak any Italian). I quickly learned that I wasn’t able to transition my Interior Design skills overseas with the lack of communication. I had amazing ideas, but no one could understand them or me. So what was I to do, living in an expensive country without any prospects? Well, I took to the Internet – where everyone’s voice can be heard.

I started from the ground up, learning graphic design, web development, digital advertising, lead generation and social media. I’ve worked with some of the most amazing minds online, and for that I’m forever grateful. My mentors have been some of the greatest in the business and now I want to give back and help others build an amazing life, just like I have - all thanks to the Internet. 

And do you know what? I finally found my voice (despite never learning Italian!), and I’d love to help you to do the same online. 

My Soul's Journey

After years of working in digital marketing, I've seen the emptiness of the Internet. Many people struggle with the constant need to keep up in this fast-paced world, mass-producing content with little meaning. But let me ask you, is it worth it if it's all soul-less? To understand my work on a deeper level, I took to discovering my own purpose. 

The world talks a lot about intention. What is our daily intention? Are we setting goals and intentions? I've even heard about setting intentions for each meal we eat! But how can we set intentions if we don't know who we are? Are we potentially setting intentions for some unknown person?

While working with my own mentors, they posed the question, "If you stripped away all of your roles, who are you?" My first response was, "I'm a strategist", but realized this was a role I played. This question took a lot of searching and digging to come to an answer that was true to me, but when I did, I understood my soul's journey.

Knowing who we are, from a soul level, will help us to set intention that is everlasting in our lives and businesses. When you can answer this question, without referencing your role, knowing it's true to you (and not your competitors, partner, or even your friends), your message online will become soulful, purposeful and full of meaning. 

So, let me ask you, who are you? And what do you want to be known for?

P.S. Want to know my answer to "who am I"? Ask me when we talk. 









What I Love to Do


I believe in starting with a strong foundation to understand your business, your clients, and the products that will serve them best. 

Let's create a plan together


Sometimes, you just need a guiding hand and an insightful perspective to understand your business and message. I would love to help.

Let's get you on track


If you're a freelancer, looking to move into a bigger role, earn higher revenue, and find true freedom, my mentorship program is just for you. 

Join Free Birds ↝


I've spoken for groups, large and small, from artists to entrepreneurs, local to international. Find out what I can speak about. 

Invite me to speak









Soulful People I've Worked With

Tommy Rosen

Yogi Cameron

Mo Faul

Dr. James Rouse

Dr. Neha Sangwan

Dr. Mark Hyman

Robin Sharma

Shelli Varela

Bodhi Tree

RedBall Project

Peaceful Media

Pedram Shojai


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