Strategic Design Services
—
We are a multidisciplinary online design studio for the world's greatest thought leaders.
01
Strategy
The taller the building, the deeper the foundation. Let's create a strategy that will take your business to new heights.
02
Branding
You're a diamond in the rough and it's time to make you shine. We'll polish you up with a new visual identity.
03
Kajabi Development
Now it's time to put things together with as little faff (and maybe a little sass) as possible. Let's build your empire together.
We Specialize In
Strategic Advisement
Sitemap + Funnel Mapping
web Development
Advanced Automations
Sales Pages + Lead Magnets
Creative Direction
Branding + Visual Identity
Photography Direction
Custom Art + Illustration
Iconography
Course Design
PDF + Ebook Design
Custom Templates and Themes
Patterns + Textures
Marketing Collateral
Templated
Do It Yourself
You love to do everything on your own, but you need guides and templates. Amazing. We have them, ready and waiting for you.
Semi-Custom
Do It With You
So you're a bit of a DIY-er, but you need a little help along the way. That's cool. We can consult and fill in the blanks where you need it.
Bespoke
Do It For You
You hand over the reins, we take care of the rest. From strategy, to branding, to development, we have you covered from end-to-end.
Strategy
We believe laying a solid foundation before anything else is imperative to our client's success. It's not just about making things pretty—it's about making things work for you and your business.
Our brands, websites, and collateral are always rooted in the strongest strategy possible to enable you to expand while looking great and feeling confident in your business.
Online Business Development
Get direction on developing, launching, and growing an online business including curating profitable products and services.Revenue and Expense Projections
Don't just pick numbers out of thin air and hope for the best. During our strategy sessions, we can outline the possible ROI of your products and services.
Sitemap + Funnel Mapping
Get a bird's-eye view of your website and lead generation funnels with a visual sitemap and funnel map—before development begins.
Data Analytics + Analysis
Analyze the impact of your marketing efforts, partnerships, and more by implementing and reviewing key data analytics.
compliments
"I needed a lot of handholding, both on the technical side and on aesthetic choices. Afton understood what I was going for and I felt confident in her guidance and judgment. She was both patient and firm when decisions needed to be made and she always approached things directly and with humor. Thanks Afton for getting us over the finish line!"
Treena Huang
Leadership Coach
Branding
With the potential for increased visibility, looking your best is essential to your success. We specialize in branding and visual identity for the greatest thought leaders online.
Custom Logo Suite for Print + Web
Create a new logo or a modernization of your existing logo for a brand upgrade.Curated Color Palette
We'll take your audience and color theory into mind when curating your gorgeous new colorways.Typography Selection
Don't settle for out-of-the-box fonts for your new marketing. It's time to aesthetically uplevel.Photography Creative Direction
Give your photographer a roadmap to create the best shots to position you in the more authoritative and beautiful light.Brand Guide
We'll package everything up in a beautiful brand guide so that all stakeholders can maintain your beautiful new brand according to our specifications.Complementary Custom Marketing Assets
Need more? We would love to help, including creating custom marketing graphics for both web and print.get inspired
Web
Development
Whether you're using Kajabi, Webflow, or Framer, we've got you covered. Each platform has unique strengths, and we help you leverage them to create a seamless, high-performing online presence.
As Preferred Kajabi Experts, we have worked with the biggest online thought leaders for over 10 years to craft beautifully profitable Kajabi websites, courses, programs, lead generation funnels, affiliate programs, and so much more.
Wireframing + Figma Design
Visualize your website's structure and user flow with custom wireframes and polished Figma designs that bring your ideas to life.Design + Development
Whether you're creating a Kajabi, Webflow, or Framer website, we deliver professional, custom designs.Digital Product Set Up + Launch
Yep, we do this, too. We'll help brand and launch your course, program, membership (or all of the above).Robust Back-End Automations
We are Kajabi automation experts, helping our clients to implement simple and complex automations.
kind words
"Afton and her team are amazing. In my entrepreneurial journey, this has been money well spent. If you're futzing with margins and images and colors, I would highly recommend hiring Afton for design and Kajabi implementation work. Thank you!!!"
Katie Lorish
Something Borrowed Ceremonies
Isn't it time you started doing it
for yourself,
not by yourself?
Stop juggling technical issues, contractors, and complicated funnels, while trying to be the thought leader you were meant to be. DIY-ing is costing you more than you think—your time, money, and even all the hair that you've been pulling out of that amazing noggin of yours.
Book a Call to StartKind Words
From Amazing People
"I highly recommend working with Afton!"
"Afton and her team are world class. We have worked together over many years and most recently she and her team assisted with rebranding of my website, logos, etc and well as business and coaching strategies. She has helped organize and launch my program offerings, coaching, and courses. I highly recommend hiring Afton for branding, marketing, and helping get your business going. She is an especially gifted Kajabi expert and I am so grateful for her expertise! My business continues to grow and Afton is there with new creative strategies all along the way. I highly recommend working with Afton!"
Dr. James Rouse
International Speaker,
Author, Coach
"...with Afton, I can confidently say it was worth it 10x over."
"Afton Negrea is the website fairy godmother you wish you had when you first started your business! After 5 years of doing it on my own, it was time to invest in working with the best. Afton streamlined my business, upgraded my brand, and created a workflow and a website in Kajabi for me which I am proud to show my clients. Within an hour of launching my website, I got a new client. I don't think it was a coincidence. Investing in yourself can be a bit scary for a small business owner used to doing it all herself - and with Afton, I can confidently say it was worth it 10x over. From the communication to the final product, it was easy and fun. I highly recommend working with Afton Negrea."
Debra Alfarone
National TV Correspondent
"Highly recommend!"
"Afton is truly brilliant - - a triple threat. Many designers possess creative genius, but lack the strategic thinking and project management prowess to deliver their work on target, on time, and on budget. Afton's eye for design and ability to deliver a beautiful brand assets is a 10/10. Her meticulous attention to detail and efficient work style allow her to hit the implementation timelines she promises. And, her affable style and consistent communication make the process a delight. Highly recommend!"
Laurie Baedke
Speaker, Author,
Leadership Coach
"...an entrepreneurial guru who helps others achieve their online business dreams."
"When looking to hire someone to help me launch my new online course, Afton stood out. I have limited tech knowledge, no marketing experience and yet wanted to offer online courses in my field. Her personal and professional approach, technical skills, attention to detail, and marketing strategizing caught my attention. Afton guided me through the successful launch of my first online course. I view her as an entrepreneurial guru who helps others achieve their online business dreams. Afton designed a visually beautiful and functional website for my business that frankly creates a feeling of pride when sharing with others. Afton’s attention to detail, strategic marketing, business planning, website design skills, and Kajabi experience are exceptional and priceless."
Paige Pradko
LPC NCC
"...she always over-delivers."
"I’ve worked with Afton several times over the years, and I keep coming back because she knows my brand, she understands me, and she’s a great communicator. Afton has proven herself to be detail-oriented, organized, efficient, and patient with all of my questions! She understands that my business is like a family member to me, and she takes pride in the outcome of my website just as much as I do. She helps me find solutions when tricky situations come up, and she always over-delivers. I’m a “do it yourself” kind of person, and my favorite Afton story is when I tried to create a landing page of my own that (honestly) wasn’t great. Without being asked, Afton created a beautiful alternative and gently offered it to me as an option that I “could” use if I wanted to. LOL! Of course, I took her up on the offer! That’s the type of person she is to work with… she takes pride in her work. My website is a reflection of her, and so she always steps up (which benefits both of us). I can’t recommend Afton highly enough! it a reality."
Dr. Brianne Grogan
Doctor of Physical Therapy
"I can’t say enough about how beneficial working with Afton is."
"I can’t say enough about how beneficial working with Afton is. I look forward to working with her for many years to come. She is definitely one of my favorite people to work with. Two of the parts of creating a successful online business are being strategic and the technical aspects. Afton, is a master of both. No matter how many books you read (I’ve read many), no matter how many conferences you attend( I attended many), no matter how many webinars you watch (I’ve watched many), you need someone who can tell you what you need to hear and give you real time feedback. Afton is that person. She is a great partner in crime. She also communicates what needs to happen and why it needs to be done. She can plug in to your team or she can plug you into her network. I truly suggest you work with Afton today."
Sourena Vasseghi
Speaker, Author, Coach
"I was so impressed..."
"I was so impressed with the branding and website design created by Afton and her team! Our new website has been live for a week now and we've already gotten a huge purchase order, and I was contacted by a book publisher! Afton was so great about listening to what we needed and making it a reality."
April Smith
Founder, Performing in Education
"Hire her!
You won't regret it."
"Afton is an ACE. I needed a fresh new look for my website and she delivered! I love how her designs are tailored to the brand and the individual they represent, but even more than that her work has pushed me to rise to a higher level in my business. In addition to my custom theme, I hired Afton for a strategy session. This was worth its weight in gold, and helped me elevate and reimagine my offerings, and how to present them to my ICAs in a way that speaks more clearly to their various needs. I highly recommend adding a strategy session with Afton if you're hiring her for a custom theme. Communication, timeliness, delivery, etc.-- all on point. Hire her! You won't regret it."
Ginny Mahar
The Hyperthyroid Chef
"I can't recommend their services highly enough."
"Afton and team produced a beautiful brand and website design for FLI MD and exceeded all of our expectations. They were fast, integrated our feedback and created a beautiful result. I can't recommend their services highly enough."
Jessica Herrin
Co-Founder, FLI MD
Beautifully
Asked Questions
How much does everything cost?
How long will it take to launch my course/product/website?
Do you develop content for courses?
What web platforms do you use?
Can you work with my existing branding?
What kinds of results will I see?
Can you work with my other team members?
What services don't you offer?
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