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Simplify Writing & Simplify Science

Elementary Teacher Resources and Training

 

Services: 

Branding, Kajabi Web Design

Art Direction:

Afton Negrea

Graphic Design:

Sylvie Leveiller

Design/Development:

Afton Negrea

The Project

April from Simplify Writing is quite the DIY-er. She has built a successful business from the ground up using Kajabi. As she has grown, April realized the need to position herself and her business as more of an authority. We got to work creating a more grown-up brand that she could be proud of. 

We started by further developing the Simplify Writing brand, refining the brand assets and guidelines. Then, we worked to create a theme that April could use across her website to create pages and sales funnels for her growing business. 

After completing Simplify Writing, April received one of her biggest district purchase orders. We then moved on to developing her new division, Simplify Science, creating a new brand and new Kajabi theme that would compliment Simplify Writing.

Branding
Branding
Product Logo
Product Logo
Brand Logo
Iconography
Iconography
Testimonial Design
Brand Guide
WEB DESIGN
Theme Design

When creating the Simplify Writing and Simplify Science themes, we had to consider that, although April was an avid DIY-er, she also wasn't a developer or a coder. Everything had to work easily and seamlessly and allow her to duplicate pages, sections, and blocks. We wanted to make it a fast process for April to move sections around and create the perfect pages for her businesses. 

The Themes Include:
  • 20 pre-built sections for use throughout the website
  • Custom iconography to illustrate key services and methodologies
  • Custom product logo for "The Method"
  • Custom textures, shapes, and backgrounds to add depth to each page
  • Custom testimonial and team images
click to see the before

When creating the Simplify Writing theme, we had to consider that, although April was an avid DIY-er, she also wasn't a developer or a coder. Everything had to work easily and seamlessly and allow her to duplicate pages, sections, and blocks. We wanted to make it a fast process for April to move sections around and create the perfect pages for her business. 

The Simplify Writing Theme Includes:
  • 20 pre-built sections for use throughout the website
  • Custom iconography to illustrate key services and methodologies
  • Custom product logo for "The Simplify Writing Method"
  • Custom textures, shapes, and backgrounds to add depth to each page
  • Custom testimonial and team images
click to see the before

"I was so impressed with the branding and website design created by Afton and her team! Our new website has been live for a week now and we've already gotten a huge purchase order, and I was contacted by a book publisher! Afton was so great about listening to what we needed and making it a reality."

April Smith