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Maria Nordin

Philosopher, Architect, Author

 

Services: 

Strategy, Branding, Kajabi Web Design, Course Design, Marketing Automations

Art Direction/Strategy:

Afton Negrea

Graphic Design:

Sara Vera

Design/Development:

Afton Negrea

The Project

Maria was a highly successful architect and indoor air specialist. After years of struggling with physical and mental illness for years, she discovered the science behind neuroplasticity. Dedicating months to research and conversations with experts, she found that we aren't stuck with our brains - or our symptoms.

Capturing her journey and passion was of the utmost importance when crafting her story and her brand, and presenting it to those who needed her help most. We worked closely with Maria to tell her story through copy, imagery, and deep colors to express the natural feel of her message and her brand. We rebranded her to bring confidence to her personal brand, as well as revamp her course branding for Free to Heal.

Branding
Branding
Main Logo
Brandmark
Course Logo
Brand Guide
Usage Example
WEB DESIGN
WEB DESIGN

Maria had a very successful course and community, but she felt that her website and brand weren't representing her knowledge in the best possible way. I always remember when Maria said to me upon our initial audit, "I feel like you just looked up my skirt!". 

We got to work creating a brand that Maria could be proud of, including for her course Free to Heal. Her Kajabi website received a complete overhaul including all base pages, sales pages, lead magnets, products, and fully automated sales and marketing funnels. 

Maria was able to clone her English website for her Finnish market, with the potential for marketing to a Spanish market in the future. 

MARIA'S WEBSITE FEATURES:
  • Full re-brand with logo, brandmark, course branding, and brand guidelines
  • A customized Kajabi theme and website
  • Branded course landing pages
  • Full sales copy, including page copy and email marketing copy
  • Course free trial with nurture sequence to lead to the full course (multiple purchase tiers available)
  • Pricing tiers in multiple currencies
  • Meditation downloads
  • Speaking and media page with highlights of her career and downloadable assets
  • Business and marketing automations to make things super manageable 
click to see the before

Maria had a very successful course and community, but she felt that her website and brand weren't representing her knowledge in the best possible way. I always remember when Maria said to me upon our initial audit, "I feel like you just looked up my skirt!". 

We got to work creating a brand that Maria could be proud of, including for her course Free to Heal. Her Kajabi website received a complete overhaul including all base pages, sales pages, lead magnets, products, and fully automated sales and marketing funnels. 

Maria was able to clone her English website for her Finnish market, with the potential for marketing to a Spanish market in the future. 

MARIA'S WEBSITE FEATURES:
  • Full re-brand with logo, brandmark, course branding, and brand guidelines
  • A customized Kajabi theme and website
  • Branded course landing pages
  • Full sales copy, including page copy and email marketing copy
  • Course free trial with nurture sequence to lead to the full course (multiple purchase tiers available)
  • Pricing tiers in multiple currencies
  • Meditation downloads
  • Speaking and media page with highlights of her career and downloadable assets
  • Business and marketing automations to make things super manageable 
click to see the before
Course Design
Course
Design