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Jessica Abo

Journalist, Media Trainer, Speaker

 

Services: 

Strategy, Branding, Kajabi Web Design, Course Design, Marketing Automations

Strategy:

Afton Negrea

Art Direction/Graphic Design:

Sylvie Leveiller

Design/Development:

Afton Negrea

The Project

Jessica is an award-winning journalist and talented media trainer, but she's also a fun super-mom. For this project, it was important to show Jessica's energy and creative personality. 

We started with understanding her business, existing technology, existing services, and how she planned to grow by providing courses and 1:1 media training. 

It was important for us to create a brand and website that will make her feel confident, but also allow her to automate her online business processes so that she can get back to doing what she does best - everything else! 

Branding
Branding
Main Logo
Brandmark
Course Logo
Brand Guide
WEB DESIGN
WEB DESIGN

Jessica's project included the design and development of both her front-end and back-end Kajabi website. We began by developing her logo concepts, brand guidelines, and custom Kajabi theme. This foundation has allowed Jessica to present her brand in a more professional way, giving her the confidence to gain more exposure and opportunities for her business.

Jessica's website project included:
  • A customized Kajabi theme
  • Her branded, evergreen course, "Go From Camera Shy to Camera Ready"
  • A customized lead generation PDF download
  • 1:1 Calendly call booking
  • Speaking and media page with highlights of her career and downloadable assets
  • Commission-based affiliate program and downloadable assets
  • Business and marketing automations to make things super manageable 
  • Newsletter template
click to see the before

Jessica's project included the design and development of both her front-end and back-end Kajabi website. We began by developing her logo concepts, brand guidelines, and custom Kajabi theme. This foundation has allowed Jessica to present her brand in a more professional way, giving her the confidence to gain more exposure and opportunities for her business.

Jessica's website project included:
  • A customized Kajabi theme
  • Her branded, evergreen course, "Go From Camera Shy to Camera Ready"
  • A customized lead generation PDF download
  • 1:1 Calendly call booking
  • Speaking and media page with highlights of her career and downloadable assets
  • Commission-based affiliate program and downloadable assets
  • Business and marketing automations to make things super manageable 
  • Newsletter template
click to see the before
Lead Magnet Design
Lead Magnet Design

Having an attractive, high-converting lead generation magnet is an essential part of any online strategy. For Jessica, we created a low-barrier PDF ebook to encourage opt-ins for her newsletter and to create the opportunity to remarket her products and services to interested subscribers.

Course Design
Course
Design

Listen to Jessica's Experience