Journalist, Media Trainer, Speaker
Strategy, Branding, Kajabi Web Design, Course Design, Marketing Automations
Art Direction/Graphic Design:
Jessica is an award-winning journalist and talented media trainer, but she's also a fun super-mom. For this project, it was important to show Jessica's energy and creative personality.
We started with understanding her business, existing technology, existing services, and how she planned to grow by providing courses and 1:1 media training.
It was important for us to create a brand and website that will make her feel confident, but also allow her to automate her online business processes so that she can get back to doing what she does best - everything else!
Having an attractive, high-converting lead generation magnet is an essential part of any online strategy. For Jessica, we created a low-barrier PDF ebook to encourage opt-ins for her newsletter and to create the opportunity to remarket her products and services to interested subscribers.