Jonathan Field

Open Field Membership

Times are changing, and with that, it has only made sense for a great number of businesses to move online, including Jonathan Field Horsemanship. Making the jump to offering online courses and a membership after selling DVDs was a challenge, but Kajabi made the process smooth, with plenty of room to adapt and grow based on their community's feedback. 

This project included: a modern rebrand, CRM integration from the existing Wordpress ecommerce website, development of membership community including free trial opt-in for lead generation, automated email sequences, upsells and downsells for increased revenue and retention, automated business processes, and training of their in-house team